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"}}},"content":[]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . . ","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"We're Not Here To Taunt, or Tease. We're Back Lifting The City From Feb 8th... And You Betta Leg It There.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you haven't already heard the news, we're heading back to The 305. Only this time, we're making our LIFT event ","marks":[],"data":{}},{"nodeType":"text","value":"BIGGER and better ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"than ever before. We've taken what you loved about our last event: athlete meet and greets, competitions, dancing, and prizes, but that's only just the start...","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This year, we're travelling to the art district with some of the very best athletes in the field. 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Once they're gone - ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"they're gone. ","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wait. What Is A Gymshark LIFT Event?","marks":[],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Gymshark Lift events are ","marks":[],"data":{}},{"nodeType":"text","value":"the","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" place where the Gymshark Community comes together to celebrate not just the culture of lifting, but the future of the sport. ","marks":[],"data":{}}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"From a selection of workshops that have been designed to help you up your numbers, to meeting your favorite athletes, taking part in competitions, seminars and having the opportunity to win a number of prizes, each Lift event is different but it's always the hub where the Gymshark Family meet.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"GX6WKFyZic2el8rxNBsWp","type":"Entry","createdAt":"2025-01-09T12:48:37.557Z","updatedAt":"2025-01-09T12:48:37.557Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"media"}},"locale":"es-US"},"fields":{"contentfulLabel":"Lift Miami Video","media":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"JncEP82vPsXr88qx5XnPb","type":"Asset","createdAt":"2025-01-09T12:48:23.333Z","updatedAt":"2025-01-09T12:48:23.333Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"es-US"},"fields":{"title":"LIFT MIAMI 2025 LIFT event video montage 16x9 V3","description":"","file":{"url":"//videos.ctfassets.net/8urtyqugdt2l/JncEP82vPsXr88qx5XnPb/fd812ff32ceef4fc394661d5a8e553e4/LIFT_MIAMI_2025_LIFT_event_video_montage_16x9_V3.mp4","details":{"size":35478365},"fileName":"LIFT MIAMI 2025 LIFT event video montage_16x9_V3.mp4","contentType":"video/mp4"}}},"inlineWithText":false,"showMuteVideoButton":true,"showPauseVideoButton":true}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"As For LiftMiami 2025... 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You In?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Thought you might be.","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" Tickets will be available to download right here, from tomorrow, January 10th. As for what we'll be getting up to in Miami... Keep scrolling. 👇","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"General Admission","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Please note that you ","marks":[],"data":{}},{"nodeType":"text","value":"will","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" need a general admission ticket to get into #LiftMiami. This will grant you access to the main event space, free-train zones, meet and greet areas, and the main stage. 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Designed to get the adrenaline pumping, 3 PR cages will touch ground at Lift Miami: our athletes will be attempting some big numbers themselves, but the floor is open to all... 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Want to know where to be, when? Scroll up, we've just released the full schedule...","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"4ssy2YPoyCVzSMSsq7wLhV","type":"Entry","createdAt":"2025-01-09T16:41:00.967Z","updatedAt":"2025-01-09T16:41:00.967Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageGrid"}},"locale":"es-US"},"fields":{"contentfulLabel":"Meet & Greet | Lift Events","imageRows":[{"sys":{"type":"Link","linkType":"Entry","id":"2IORqaBqiRbO1qXMmkrmRn"}}],"mobileImageGridCarousel":true}}},"content":[]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Pop Up Store & Exclusive Merch","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Alongside some of your favorite Gymshark styles and screen printing activations, we'll also be bringing NEW exclusive merch to #LiftMiami: and each day will have it's very own limited edition drop. 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From memorable photos ops that'll have everyone on the 'gram screaming with FOMO, to refuel stations where you can get your daily dose of caffeine, we've got plenty more surprises up our sleeve...","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As always, we're partnering with a number of pretty cool brands for #LiftMiami, check them out below 👇","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"1eVXNW4kUQVODJ3KGvEXHk","type":"Entry","createdAt":"2025-01-23T17:47:01.272Z","updatedAt":"2025-01-23T17:47:01.272Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageGrid"}},"locale":"es-US"},"fields":{"contentfulLabel":"Brand Partners Lift Miami","imageRows":[{"sys":{"type":"Link","linkType":"Entry","id":"3J8DLb6caWcFEjSzGPdjgH"}},{"sys":{"type":"Link","linkType":"Entry","id":"4Wkj5T5OIkbs7MXkowMKvy"}},{"sys":{"type":"Link","linkType":"Entry","id":"3xlaMQwclkAPHRd7TiA7J8"}}],"mobileImageGridCarousel":true}}},"content":[]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Miami Throwback 🔁","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"2025","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Can we re-do that entire weekend again? 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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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We were part of one.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because if we knew what we wanted, we knew what our community wanted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"After all, lifting and its people were what we knew best.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Lift Off","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"They Say Slow And Steady Wins The Race. But Gymshark's Never Been A Running Brand.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Growth strategies built on brand awareness? Product development? Market penetration? 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","nodeType":"text"},{"data":{"uri":"https://www.instagram.com/yuckylavado/?hl=en"},"content":[{"data":{},"marks":[],"value":"Chris Lavado","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Today, we call them athletes, family. But back in 2012, as some of the biggest names in the lifting game, we called them heroes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As many fans do with their heroes, we wanted to get closer to them. So, kind of like fanmail, those early Gymshark stringers were sent to our bodybuilding heroes in hope that they'd like them. Turns out they did. Turns out they liked Gymshark so much that they shared it with their own communities. 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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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If you’re living in LA or visiting for a vacay, work trip, or anything in between, and you’re big into your fitness, chances are you’re going to want to experience the best of what the crazy LA health and wellness scene has to offer.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We’re talking Instagram famous workout classes, top-of-the-class premium studios, and OG lifting gyms; here’s our roundup of the best gyms in LA.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Join us on the 12th and 13th August in Los Angeles for our Lift:LA event, where the Gymshark community comes together to celebrate all things lifting. Hosted by a number of our Gymshark athletes, you can join a variety of workout classes, attend seminars, and win plenty of freebies. Like the sound of this? 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The Bunda building workouts are built on the foundation of functional movement, with the knowledge that stronger glutes help stabilize the lower back and knee joints, strengthen them and decrease the risk of injury. The team at Bunda have the science of glute building down to the nitty gritty. With a mixture of traditional resistance exercises targeting the glutes for maximum metabolic results and high-energy sessions that combine 50 minutes on the stair-master with resistance-training, Bunda offers you something for everyday.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Why we love it","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The Bunda Station! 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This isn’t your every-day gym, Dogpound deals with high-profile clients, and professional athletes to teach you a thing or two during in-person or virtual sessions. Dogpound LA’s sleek innovative space taps into the industrial New York aesthetic, with blacked out interior and muscle-enhancing lighting shining down on the main training room, sled and sprint track. This is a premium gym experience.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Why we love it","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dogpound have their social media seriously on lock, connecting to the community and giving you a taste of what you can experience for yourself all from the comfort of your phone screen. 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Whether you’re looking for a regular workout class, personalised training session, or even wellness retreat, Health House’s team of experienced fitness and wellness professionals are here to help you unlock your full potential. Lined with strobed-lit walls, motivational quotes and open-plan indoor-outdoor training zones, this LA gym is the perfect place to put your strength to the test.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Why we love it","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mix your workouts up and train from home or in the studio with Health House’s multi-membership option. Enjoy their classes in person at the LA studio or take online classes at home, vacation or your work trip. Dreaming of a euro trip? A Croatian wellness retreat is in the works where you can visit Destination Health House for a luxury retreat for your mind, body and spirit.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"John Reed Santa Monica","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Location:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" 1202 3rd Street Promenade, Santa Monica, CA 90401","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"IG: @","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.instagram.com/johnreedfitness_us/"},"content":[{"nodeType":"text","value":"johnreedfitness_us","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Putting the hi-fi in fitness, John Reed gyms ramp up the volume, and the intensity with live DJ-powered workouts for you to get your groove on. 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Filling the spaces with vivid wall murals, neon LED’s and LA’s legendary palm trees, this gym gives all the feel-good vibes, you’ll even want to be there on your rest days.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So that’s our roundup of the best gyms in LA. All you have to do now is hit the apply button and get those classes booked. 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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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