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United We Sweat

01.04.22

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Última edición 01.04.22

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The world is so set on pulling us apart. Spreading bad news, never good news, I guess that's why they call it breaking news.

But what if there's a place where the world's noise is muted. And the only sounds are weights lifting, sneakers squeaking and hearts beating...

<iframe width="560" height="315" src="https://www.youtube.com/embed/yLaGqrTHVJg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

United We Sweat invites people to discover the strength of the conditioning community, by celebrating the unseen and unspoken effort that we all have in common.

It's the late nights and the early mornings. The obstacles and the risks. The mental and physical blocks. And the barriers that we overcome.

Where it doesn't matter where you've come from, it only matters where you're going. It's a community of unity where everyone belongs. And everyone matters. Where you never have to watch your back, because you know everyone has your back...

It's those little wins that make the biggest difference.

Over the next three months, explore United We Sweat through the lens of our athletes and our community as we share not only their powerful conditioning stories, but the process that goes into building your best life, with family that you can count on.

. . .

Find Your Family Within Gymshark

The strength of the conditioning community is not what each of us can lift, but how we can lift each other.

By surrounding yourself with like-minded individuals who have similar aspirations to you, you'll soon realize what it is you're capable of achieving. Whether that's upping your numbers on every set of every rep, increasing the miles as you pound the pavement, or simply helping others prioritize the notion that weight belongs in your hands, not your head.

When the world is so set on pulling us apart, it's on us - all of us - to find the reason to pull together and show our support. Because, at the end of the day, sweat is our sport. And this is a community where everyone belongs. This is our place.*

Discover your family below. 👇

There may be less energy drinks and squat rack selfies these days. Our lifters may be joined by those who 'board, blade and play ball, but that same physical, emotional and social connection is something that we all share and is something that will never disappear.

This is our place - *somewhere we don't need to hide who we are. Where we can be raw-faced. Red-faced. Where we can lose face, and share in the aches and pains, the wins and losses.

As the world gives us one more reason to pull further apart, we are proof of what happens when we pull together.

Because alone you get far, but together we go further.
. . .

Join The Family

Join the community committed to change and stay up to date with the latest news. From info about new product releases, to early insight about our online and IRL events… this is the place where you can find it all before anyone else.

Madeleine Rhodes

SEO & Content Manager

Meet Mads, Gymshark’s SEO & Content Manager. With eight years of editorial experience, she has a keen eye for spotting trends and pushing boundaries in how online content is delivered - bringing Gymshark news, launches, and stories to life.

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"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We spoke to Syd to find out a bit more about her experiences of anxiety in the gym, and how she’s worked through this during her fitness journey:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sydney says: ","marks":[],"data":{}},{"nodeType":"text","value":"“Of course I felt gym anxiety at the beginning of my journey. To be honest, I think that if you don’t feel it, that’s more unusual! It’s a universal feeling to feel intimidated when you first enter a gym because you’re putting yourself into a completely new environment.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The sources of my gym anxiety definitely came from worrying what people thought of me: thinking that I was doing something wrong and a fear of being laughed at due to being a beginner and having a lack of knowledge. There is a certain type of atmosphere in a gym that feels very unfamiliar when you first start, especially on a gym floor where everyone is doing their own thing. The energy can be quite disconcerting, especially for women, due to it being a more male-dominated space.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Four years into my journey, and it’s still something that I feel when trying a new gym. I find it helpful to remind yourself that this is part of the process of trying new things. You’ve felt this way before and it did get easier with time.”","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"How Gym Anxiety Impacts Workout Habits","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When gym anxiety creeps up, it can be difficult to navigate. Everyone deals with it in their own way, but with ","marks":[],"data":{}},{"nodeType":"text","value":"two-thirds having skipped workouts due to feeling anxious in some way or another,","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" there’s no doubt that it’s having a huge impact on people’s daily lives.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While missing a workout or two won’t derail your physical progress, the mental impact can feel very different. Skipping a planned session can make it harder to stay motivated, chip away at your routine and creates unnecessary pressure around getting back into the gym.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Those feelings can build into guilt or frustration, which can shape the way you view training altogether. The key is to try and shift that mindset. ","marks":[],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Gym anxiety is normal, and missing a workout because of it doesn’t define your journey. What matters is how you reset and move forward. ","marks":[{"type":"bold"}],"data":{}}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Samantha Cubbins, Lifting Club Manager at Gymshark, shares her thoughts:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"“I would advise women who feel guilty to be kinder to themselves, and really ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"think about the pressures they’re feeling and where these stem from. ","marks":[{"type":"italic"},{"type":"bold"}],"data":{}},{"nodeType":"text","value":"If you find that you’re struggling with comparing yourself to people on social media, or even other people in the gym, try to reposition this thinking, focus on your own progress and remember that the only person you’re competing with is yourself.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Next, I would suggest writing down your goals, and the ‘why’ behind these goals - what are you hoping to achieve throughout your fitness journey? Once you know your ‘why’, it can be easier to figure out your thoughts and feelings, reducing the guilt of missing a workout, whatever the reason.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“When setting your goals, it’s really important to make sure these are healthy and realistic for yourself and your lifestyle. Really think about the time you have available, and what you’ll be able to achieve within this time. This will help avoid any additional pressure and make sure that your goals are something you’re positively working towards.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“If you are feeling gym anxiety and you’re considering skipping your planned session, have a think about the alternative ways you could move your body, whether it’s going for a walk, a run, or perhaps a home workout. Exercise is not only a tool for the body, but the mind too, and whilst some days it may be a struggle to get started, you’re almost guaranteed to feel better afterwards.”","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What Are The Best Ways To Help Easy Gym Anxiety?","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Plan your workout in advance.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wear something you feel confident - ","marks":[],"data":{}},{"nodeType":"text","value":"and comfortable ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"- in.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Speak to others in the gym and find your community.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Although it might not seem like it, there are so many ways to help reduce anxiety, and feel more confident in the gym. Our research shows that there’s a positive connection between consistency and confidence, with those attending the gym 4+ days a week feeling +263% more confident in a gym setting that those who only went once.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sydney says: ","marks":[],"data":{}},{"nodeType":"text","value":"“It’s important to honour the feeling of anxiety, rather than burying or blocking it out. ","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"By slowly challenging and confronting it day by day and showing up to the gym, you are pushing yourself out of your comfort zone and allowing yourself to become familiar with the environment which helps reduce the fear of the unknown and lessen the power the anxiety has over you.","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“As you learn more through trial and error, you will naturally build up more confidence. Personally, I used my friends as a source of knowledge and learnt from them which allowed me to feel safer and at ease in an environment that was uncomfortable to me.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Plan For Your Most Confident Self, And Prepare Your Workout In Advance.","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Preparation is key when it comes to gym confidence.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" If you head to the gym knowing exactly what you want to focus on, and have a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/blog/article/the-best-workout-splits-for-every-goal"},"content":[{"nodeType":"text","value":"workout plan","marks":[],"data":{}}]},{"nodeType":"text","value":" set out, you don’t need to think about what to do next: there’s no doubts, and no questioning.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Samantha shares:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"“There are 100s of routines you can follow, copy or even make up on your own. If you’ve got a plan laid out, you’ll feel far more prepared, and less anxious about your surroundings. You know exactly where you’ll be at each stage of your workout, and if the gym is busy, and your next piece of equipment is in use, you can simply switch up the order.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“If you are new, for a solid warm up, the go to is a piece of ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/blog/article/cardio-before-or-after-weights"},"content":[{"nodeType":"text","value":"cardio","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":" kit: cross-trainer, bike or treadmill. Start slow for 3-5 minutes or even longer if you feel you need. I would highly recommend getting your favourite music on your headphones or a motivational YouTube video to get you going! Follow this with some exercises that activate muscle groups you will be using during your workout.”","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wear Something You Feel Confident And Comfortable In. ","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While gym anxiety can be much deeper than what you’re wearing, it definitely makes a difference when you feel comfortable in your gym ‘fit. Whether you’re someone who loves a bright matching set, or you prefer a baggy t-shirt and some ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/collections/wide-leg-joggers/womens"},"content":[{"nodeType":"text","value":"wide leg joggers","marks":[],"data":{}}]},{"nodeType":"text","value":", what matters most is wearing something that feels like you.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Research into ‘","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.harpersbazaar.in/fashion/story/what-drives-outfit-choices-a-deep-dive-into-the-intentions-behind-dressing-up-1155488-2025-01-17"},"content":[{"nodeType":"text","value":"power dressing","marks":[],"data":{}}]},{"nodeType":"text","value":"’, shows that what we wear impacts our confidence in the workplace and everyday life, and the same holds true for the gym. Opt for functional clothes that are comfortable yet practical and workout-specific, but still align with your personal style.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Finding something that strikes this balance will help you feel like you’re presenting your most confident self when stepping into the gym.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"59UYQUBSJU82yHRYCkLF2C","type":"Entry","createdAt":"2025-10-20T12:09:28.920Z","updatedAt":"2025-10-20T12:09:28.920Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"productGrid"}},"locale":"es-US"},"fields":{"contentfulLabel":"Gym Anxiety | Products","linkText":"Find Your Confidence","linkSlug":"/collections/new-releases/womens","productRows":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"7yRweoZKc53eNNfGlonP5L","type":"Entry","createdAt":"2025-10-20T12:08:04.607Z","updatedAt":"2025-10-20T12:08:04.607Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"productGridRow"}},"locale":"es-US"},"fields":{"contentfulLabel":"Row 1","productHandles":"gymshark-whitney-legging-leggings-purple-aw25, gymshark-vital-seamless-warm-long-sleeve-top-ls-tops-black-aw25, gymshark-contrast-sherpa-jacket-jackets-outerwear-brown-aw25"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"2O5kMuVno6ivCPWc8GtlHL","type":"Entry","createdAt":"2025-10-20T12:09:26.051Z","updatedAt":"2025-10-20T12:09:26.051Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"productGridRow"}},"locale":"es-US"},"fields":{"contentfulLabel":"Gym Anxiety Products 2","productHandles":"gymshark-everyday-seamless-leggings-black-aw23, gymshark-vital-seamless-tank-with-shelf-sleeveless-tops-black-aw25, gymshark-strength-department-wide-leg-joggers-pants-black-aw25"}}]}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hannah Hastings, Head of Brand for Women at Gymshark shares how gymwear is key to gym confidence:","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Feeling secure in the gym starts with what you’re wearing. For some, it can be the difference between showing up with confidence or second-guessing yourself mid-set. Our ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/collections/leggings/womens"},"content":[{"nodeType":"text","value":"leggings","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":" are designed with stay-put waistbands that stay in place through squats and lunges, while our ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/collections/sports-bras/womens"},"content":[{"nodeType":"text","value":"sports bras","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":" offer varying degrees of support, compression and stretch so women can find the right fit, whatever their training style.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Even small details like thicker fabric in key areas, adjustable straps, and contouring that flatters the physique all contribute to that feeling of comfort and confidence that lets you focus on your workout, not your outfit.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“We’re also seeing a rise in women opting for looser fits, from ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/collections/hoodies/womens"},"content":[{"nodeType":"text","value":"oversized hoodies","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":" to relaxed joggers. Many tell us that the extra layer of coverage helps them feel more confident in the gym, as it allows them to focus less on how their body looks and more on how they’re training. That added sense of comfort gives them one less thing to think about.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Ultimately, everything ladders back to confidence. Whether it’s through fit, fabric, or representation, we want our pieces to make women feel empowered.”","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Speak To Others In The Gym And Hand Out A Few Compliments…","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you’re wondering whether or not to share genuine compliments at the gym - we say go for it. It’s a simple but powerful way to ease gym anxiety - both for yourself and others. Whether it’s admiring someone’s strength or complimenting their outfit, small words can go a long way.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Among women surveyed who had given compliments in the gym, 70% said they received a positive response. It’s an easy way to build connections, spark some positivity, and can be a great conversation starter to help you build your gym community - something that can have a huge impact on your confidence in the gym.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"3JL2W5FQocr5YgoXfTbsrq","type":"Entry","createdAt":"2025-10-20T10:02:18.037Z","updatedAt":"2025-10-20T10:02:18.037Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"mediaEmbed"}},"locale":"es-US"},"fields":{"contentfulLabel":"Gym Anxiety: Syd Grows Post 2","embedType":"Instagram","embedCode":"
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"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Why Consistency Is Key To Building Gym Confidence","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We’ve said it once, and we’ll say it again: ","marks":[],"data":{}},{"nodeType":"text","value":"consistency","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"is your best friend when it comes to building gym confidence","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you’re at the start of your gym journey and trying to build the habit, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://pmc.ncbi.nlm.nih.gov/articles/PMC3505409"},"content":[{"nodeType":"text","value":"research","marks":[],"data":{}}]},{"nodeType":"text","value":" shows that it takes 66 days to make it stick. That’s 66 times showing up for yourself, 66 times you pushed through and made it happen, and 66 times you felt those incredible post-workout endorphins.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That consistency reaps positive effects: those who train more regularly tend to feel far less anxious in the gym, with further research showing that compared to those who train once a week, people who work out 4+ times per week are:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Less likely to feel anxious trying new moves or equipment ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"(10% feel anxious, vs 17% of those attending once a week)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Far less likely to feel intimidated by other experienced gym goers","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" (5% feel intimidated, vs 18% of those attending once a week)","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Less phased by the gym being busy or overcrowded","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" (13% feel anxious about this, compared to 20% of those attending once a week)","marks":[],"data":{}}]}]}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"How Regular Gym Visits Reduce Anxiety","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Confidence grows with familiarity. Whether it’s knowing how to use the equipment correctly, seeing recognisable faces, or feeling the impacts of your workouts both physically and mentally, the more regularly you attend the gym, the more comfortable you will become.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sydney shares","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": ","marks":[],"data":{}},{"nodeType":"text","value":"“You need to commit to yourself by showing up and giving yourself the best chance at finding the love for fitness and everything that comes with it. I would recommend going to the same gym once you find one you like and going at the same time so that you see the same people, which can often provide a sense of comfort.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“However, don’t hesitate to try another gym if you’re not liking the vibe, don’t let one gym put you off your entire fitness journey. It took me a while to find one I loved, that’s why a lot of places provide intro offers and trials. You can also start by going with a friend who has experience and knowledge or hire a PT, they can teach you a lot and answer any of the ‘silly’ questions you might have.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Trust me, the more you go, the more you will break down the anxieties and fears you have because you are constantly disproving the belief that ‘the gym is a scary place where everyone will judge you’.","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"That is so untrue, I have met some amazing people at the gym, everyone is there because they want to better themselves and you deserve to be there bettering yourself too!”","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Building Habits That Stick","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For many, the gym is a lifestyle, it’s part of their identity and routine, a non-negotiable part of their daily rhythm. But if you’re trying to get there, don’t worry - habit building takes time.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As mentioned, it takes 66 days to build a habit and make it stick.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" That’s why we created ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/pages/gymshark-66"},"content":[{"nodeType":"text","value":"Gymshark 66","marks":[],"data":{}}]},{"nodeType":"text","value":", a fitness challenge where we help people find their motivation, create gym habits, and transform their lives.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Social media can be a fantastic tool for motivation. With a wealth of inspiration available across TikTok and Instagram, viral tips and advice are just a swipe away, and motivation-building challenges to help hype you up. The ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/blog/article/the-great-lock-in"},"content":[{"nodeType":"text","value":"Great Lock In","marks":[],"data":{}}]},{"nodeType":"text","value":", ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/blog/article/what-is-the-winter-arc"},"content":[{"nodeType":"text","value":"winter arc","marks":[],"data":{}}]},{"nodeType":"text","value":", or 75 hard, soft, medium or hotter have shown that viral challenges are really having their moment this autumn/winter, and there’s no better time to get involved.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Having clear goals to work towards, along with guidance, can help build your gym routines. However, if strict rules feel overwhelming or like pressure, there are other ways to help build these habits.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Enter: habit stacking. That’s when you link new habits to existing ones - like packing your gym bag while your morning coffee brews, using treadmill time to get through your audiobook list, or heading to the gym straight after work. It makes habits easier to remember and harder to skip, because they naturally fit into your day.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once something becomes automatic like this, consistency flows, and so does your motivation.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Celebrating Wins Along The Way","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One really important thing to remember throughout your gym journey is to celebrate all the wins, big and small. Be your own biggest cheerleader. 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Gym communities provide a sense of collective identity and achievement — being surrounded by like-minded people with a shared goal pushes you to be your best self and keep showing up.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"The Generational Shift: Fitness Communities At The Heart Of Lifestyle","marks":[{"type":"bold"},{"type":"underline"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The growth in movements like ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/blog/article/what-is-hyrox"},"content":[{"nodeType":"text","value":"Hyrox","marks":[],"data":{}}]},{"nodeType":"text","value":" is evidence of just how important community is for fitness lovers. With organisers aiming to reach ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theguardian.com/lifeandstyle/2025/aug/26/gym-goers-ditch-morning-jog-for-fitness-events"},"content":[{"nodeType":"text","value":"1 million participants","marks":[],"data":{}}]},{"nodeType":"text","value":" worldwide by 2026, it’s clear that group-focused fitness plays a significant role in the modern gym landscape.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But it’s not only high-intensity group activities at the forefront, exercise communities are becoming part of the everyday lifestyle for so many, in particular Gen Z gym-goers. 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