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"}}},"content":[]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . . ","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"We're Not Here To Taunt, or Tease. We're Back Lifting The City From Feb 8th... And You Betta Leg It There.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you haven't already heard the news, we're heading back to The 305. Only this time, we're making our LIFT event ","marks":[],"data":{}},{"nodeType":"text","value":"BIGGER and better ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"than ever before. We've taken what you loved about our last event: athlete meet and greets, competitions, dancing, and prizes, but that's only just the start...","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This year, we're travelling to the art district with some of the very best athletes in the field. 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Once they're gone - ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"they're gone. ","marks":[{"type":"italic"},{"type":"bold"}],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wait. What Is A Gymshark LIFT Event?","marks":[],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Gymshark Lift events are ","marks":[],"data":{}},{"nodeType":"text","value":"the","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" place where the Gymshark Community comes together to celebrate not just the culture of lifting, but the future of the sport. 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You In?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Thought you might be.","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" Tickets will be available to download right here, from tomorrow, January 10th. As for what we'll be getting up to in Miami... Keep scrolling. 👇","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"General Admission","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Please note that you ","marks":[],"data":{}},{"nodeType":"text","value":"will","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" need a general admission ticket to get into #LiftMiami. This will grant you access to the main event space, free-train zones, meet and greet areas, and the main stage. 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Designed to get the adrenaline pumping, 3 PR cages will touch ground at Lift Miami: our athletes will be attempting some big numbers themselves, but the floor is open to all... 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Want to know where to be, when? Scroll up, we've just released the full schedule...","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"4ssy2YPoyCVzSMSsq7wLhV","type":"Entry","createdAt":"2025-01-09T16:41:00.967Z","updatedAt":"2025-01-09T16:41:00.967Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageGrid"}},"locale":"en-US"},"fields":{"contentfulLabel":"Meet & Greet | Lift Events","imageRows":[{"sys":{"type":"Link","linkType":"Entry","id":"2IORqaBqiRbO1qXMmkrmRn"}}],"mobileImageGridCarousel":true}}},"content":[]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Pop Up Store & Exclusive Merch","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Alongside some of your favorite Gymshark styles and screen printing activations, we'll also be bringing NEW exclusive merch to #LiftMiami: and each day will have it's very own limited edition drop. 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From memorable photos ops that'll have everyone on the 'gram screaming with FOMO, to refuel stations where you can get your daily dose of caffeine, we've got plenty more surprises up our sleeve...","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As always, we're partnering with a number of pretty cool brands for #LiftMiami, check them out below 👇","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8urtyqugdt2l"}},"id":"1eVXNW4kUQVODJ3KGvEXHk","type":"Entry","createdAt":"2025-01-23T17:47:01.272Z","updatedAt":"2025-01-23T17:47:01.272Z","environment":{"sys":{"id":"production","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageGrid"}},"locale":"en-US"},"fields":{"contentfulLabel":"Brand Partners Lift Miami","imageRows":[{"sys":{"type":"Link","linkType":"Entry","id":"3J8DLb6caWcFEjSzGPdjgH"}},{"sys":{"type":"Link","linkType":"Entry","id":"4Wkj5T5OIkbs7MXkowMKvy"}},{"sys":{"type":"Link","linkType":"Entry","id":"3xlaMQwclkAPHRd7TiA7J8"}}],"mobileImageGridCarousel":true}}},"content":[]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":". . .","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Miami Throwback 🔁","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"2025","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Can we re-do that entire weekend again? 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Develop Healthy Habits","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"They say it takes 66 days to form a habit; we believe it takes 66 days to change your life. By committing to a small goal that you can achieve daily, you’ll start to create healthy habits that will last a lifetime.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Access Athlete Approved Training Plans – All For Free!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seeking bigger biceps, perkier glutes, or actual-visible-abs? Dreaming of pushing past your strength boundaries and adding the lbs on across your lifts? Or maybe you just want to get through that 5k without stopping. Whatever your goal and whoever inspires you, our workout plans and fitness programmes will help you get there. 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Develop Healthy Habits","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"They say it takes 66 days to form a habit; we believe it takes 66 days to change your life. By committing to a small goal that you can achieve daily, you’ll start to create healthy habits that will last a lifetime.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Access Athlete Approved Training Plans – All For Free!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seeking bigger biceps, perkier glutes, or actual-visible-abs? Dreaming of pushing past your strength boundaries and adding the lbs on across your lifts? Or maybe you just want to get through that 5k without stopping. Whatever your goal and whoever inspires you, our workout plans and fitness programmes will help you get there. 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Develop Healthy Habits","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"They say it takes 66 days to form a habit; we believe it takes 66 days to change your life. By committing to a small goal that you can achieve daily, you’ll start to create healthy habits that will last a lifetime.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Access Athlete Approved Training Plans – All For Free!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seeking bigger biceps, perkier glutes, or actual-visible-abs? Dreaming of pushing past your strength boundaries and adding the lbs on across your lifts? Or maybe you just want to get through that 5k without stopping. Whatever your goal and whoever inspires you, our workout plans and fitness programmes will help you get there. 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","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It's never been told by ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"us","nodeType":"text"},{"data":{},"marks":[],"value":" before. It's never been told like ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"},{"type":"italic"}],"value":"this","nodeType":"text"},{"data":{},"marks":[],"value":" before. 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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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We were part of one.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because if we knew what we wanted, we knew what our community wanted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"After all, lifting and its people were what we knew best.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Lift Off","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"They Say Slow And Steady Wins The Race. But Gymshark's Never Been A Running Brand.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Growth strategies built on brand awareness? Product development? Market penetration? 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","nodeType":"text"},{"data":{"uri":"https://www.instagram.com/yuckylavado/?hl=en"},"content":[{"data":{},"marks":[],"value":"Chris Lavado","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Today, we call them athletes, family. But back in 2012, as some of the biggest names in the lifting game, we called them heroes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As many fans do with their heroes, we wanted to get closer to them. So, kind of like fanmail, those early Gymshark stringers were sent to our bodybuilding heroes in hope that they'd like them. Turns out they did. Turns out they liked Gymshark so much that they shared it with their own communities. 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The doors to BodyPower 2013 opened and within seconds the Gymshark stand was swarmed with athletes, fans and staff. Family.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Expos had, until this point, been corporate exchanges and retail spaces, to promote new products and services and hopefully make a handful of cash along the way. That wasn't our way. For the entire weekend, the Gymshark stand was a place for ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"everyone ","nodeType":"text"},{"data":{},"marks":[],"value":"to just hangout, chat, advise, flex, with an infectious energy never seen before.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This wasn't what expo halls were used to, but it was what they were about to become. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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Develop Healthy Habits","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"They say it takes 66 days to form a habit; we believe it takes 66 days to change your life. By committing to a small goal that you can achieve daily, you’ll start to create healthy habits that will last a lifetime.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Access Athlete Approved Training Plans – All For Free!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seeking bigger biceps, perkier glutes, or actual-visible-abs? Dreaming of pushing past your strength boundaries and adding the lbs on across your lifts? Or maybe you just want to get through that 5k without stopping. Whatever your goal and whoever inspires you, our workout plans and fitness programmes will help you get there. 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@libbychristensen

♬ original sound - LIBBY CHRISTENSEN
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